Stories Sell Art
The agents that sell and promote art understand that stories are the cornerstones to selling and appreciating art.

Galleries and museums know that background information about the artist and his/her technique are key to the sale and appreciation of the art.

In publications 80% of articles written about art do not include an illustration of the art but are a story about the artist and his art.

One very savvy purveyor of art is the movie industry. Movies are art. In the DVD's you purchase you will find additional information about the production of the movie, its actors, director and producers. In other words the story behind the art.

Stories sell art!

The three stories that sell art are:

1) Story of the art.

Provides the understanding of the creative process, the technique and metaphors found in the art.

2) Story of the artist.

Provides for an inside look into the artist's reason for creating and establishes an intimate relationship between the artist and the reader/patron.

3) Story of the art purchase.

Provides the purchaser with a great story about the experience of buying the art that will be shared with their friends.

All these stories raise the perceived value of the art to the point it's worth buying.

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Thought To Ponder?
What can I sell without talking or writing (communicating)?