The Dark Side of Story Telling
When we write our Story we need to be aware that our selection of words and phrases influence the relationship that we have with our readers.
What we need to be aware of is:
1) How and why we keep people from getting close to us.
Consciously or not, we expose ourselves, our emotions and passions through our art. We think the job is done and then tend to avoid being personal in our verbal or written communication about our art. We do this by not communicating effectively, if at all.
2) Words that keep people from getting close.
Cliches are words or phrases that seem to convey a universal truth or experience. For example: "I am a nature lover." You may think you have communicated clearly who you are but what kind of love and what kind of nature?
Jargon has the effect of keeping people from understanding. For example: "I am a Neo-Impressionism encaustic painter." What the heck is that?
The Spin Doctor tells half-truths. Invents interesting but inauthentic stories to attract attention. Lie to me, I won't buy!
3) The antidote
Be truly personal - the more detailed and intimate you are in your communication the more universal your Story becomes.
Because now you share your unique Story you can reach deeper into your future buyers. You and your art are captivating!
Thought To Ponder?
How and why do I keep people from becoming intimate with me as an artist?
Tip of the Month
Be authentic - You lie, you die!
Exercise
Stay out of the Dark Side by doing the following exercise:
1) While you are writing or re-reading your artist Story/statement look for cliches and jargon and replace them with detailed explainations or examples.
2) Take your new artist Story to your non-artist friends to read. Ask them to explain what they understand from each sentence.
3) Ask what more they would like to have explained or detailed in the Story.
4) Incorporate their feedback in the next version of your Story.
Your Story now should be able to touch readers in a galaxy far away... Feel the force!
Lesson Learned
Explain yourself clearly and intimately without being afraid. Others want to know you and your art better. Give them a chance to become your friends... and Patrons.
