The Patron
Now that you have a Story ready, whom do you tell it to?

When you share your Story some people respond to it and you with enthusiasm. These people are your Patrons:

1) They resonate with you and your art
2) They care about you and will talk about you and your Story
3) They buy (and buy again)

Understanding your Patrons

All of us have Patrons. Let’s look at the Patrons that you already have:

1) The first buyers of your art (family, friends) – they already care about and know your Story. Your friends talk about you and your art – they do!
2) Past customers – they have taken the time to know you and your art and by their purchase, are committed to you and your art.

Take the time to truly understand who they are. They are people. Know what they like, do and the things that they have or want. They maybe frustrated artists themselves and may want to experience being an artist through knowing you.

Engaging your Patrons

Your Patrons are out there and probably looking for your art already. Engage them by asking questions and listen. You will learn a lot about them and will make them your friends. The fact is that it is easier to sell to people you know!

Don’t feel bad if people don’t buy right away. It takes time to make a friend/Patron. Some people will never buy your art and that’s okay! You can still be friends.