The Plan
How do you move forward towards the accomplishment of our art marketing goals? First, stop and think: busy-ness is bad business.
Lets review what you’ve accomplished if you’ve done all the newsletter exercises during the course of this year:
- Your Art: organized into a body of work
- Your Story: written
- Your Patrons: identified
- Your Goals: well defined
- Your resources & constraints identified
Your Plan is a personal strategy built on the knowledge and strengths identified in these 5 basic items. This plan will focus your marketing energies in whatever direction is best suited for you, be it galleries, art fairs, or directly to some Patron community, with greater success and minimally interfere with the making of new art!
In case you don’t feel completely ready yet, let us help you move forward by giving you the following Holiday present in the form of one of nature’s doers…
At a lake, have you ever watched a mother Goose get her ducklings to move? Does she get them all lined up and ready to go before she starts moving? No! Mother Goose simply “quacks,” starts moving and the ducklings just fall into place!
Inspired by Mother Goose, we'd like to close this year by giving you three "quacks" to help you get your art marketing moving – all your other little ducks will then simply fall into place:
- Quack #1: Write your Story by 2/1/08 (see January-May 2007 4Artists Newsletter)
- Quack #2: Identify 10 venues (address, contact, etc.), where you can reach your Patrons by 3/1/08 (see July-August 2007 4Artists Newsletter)
- Quack #3: Engage 100 Patrons (~10 per month) and share your Art and your Story with them by 12/31/08 (see October 2007 4Artists Newsletter)
Share your Goals and Plan with a few friends that will support you in this creative adventure. These friends will provide you with the encouragement too keep moving and be those you can share your success with! And there will be common and unexpected successes to celebrate!!!
Finally, dare to dream! Your dreams, like your Art, have the power to make a difference in your life, in the lives of others, in the community and the world!
Happy Holidays and QUACK towards your dreams!
