Our experienced art marketing teachers

Our art marketing teachers and coaches, JD Savelli & Marco Zecchin, apply their 40 years of proven experience in art marketing to help artists sell their art.

Challenging long-held negative beliefs that art masters are terrible business people and marketing professionals are soulless opportunists, our teachers empower artists to get their art seen and sold.

Six years ago, an unlikely friendship was born between our teachers, two seasoned professionals in the fields of marketing and art respectively. Their backgrounds, spiritual and philosophical sensibilities brought them together as friends. But it was during their passionate discussions on art and marketing that our teachers challenged each other's biases and assumptions about art and marketing professionals to discover a unique and complimentary alliance of these two disciplines.

Working together on the challenge to formulate an effective art marketing plan for Marco’s fine art photographic book and prints, they learned not only by teaching each other about their respective disciplines but by in-depth investigating of the world of art marketing. Looking at the existing art marketing books and resources already available they found mostly dry formulaic answers that weren't teaching to use the creative talents of the artists towards the marketing of their art. Some of the teaching was even widening the gap between art and marketing.

Challenging the clichés of the artist, marketer and art buyer, our teachers put together classes and coaching that takes the craft of marketing and puts it into simple terms and practices. Presenting together, our teachers ask the artists to look at their lives, art and marketing assumptions to discover how these influence them in finding the unique and compelling story of their art and how best to market it. During their class, our teachers empower the artists to create a marketing plan and sales material that are as personal, unique and exciting as their art. A marketing package that the artist feels best represents their art and style of presentation that they can comfortably use.

Remember the art classes you have taken? Remember the art teachers that have guided you? Helping you  understand the basic craft of the art you love to make. Our teachers designed these art marketing courses in the same vein: willing to provide you the craft and skills to create your own marketing, for your art.

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Your Teachers and Coaches:

Marco Zecchin is a veteran photographer with 25 years of experience in commercial and fine art photography. He started his own company, Image Center, in 1985 specializing in architectural photography, while continuously creating and marketing his fine art photography.

Marco's architectural photographs have won many art awards for his architectural and interior design clients worldwide. His photographs have also been seen in many prestigious publications such as House Beautiful, Home Magazine in the United States and Panorama Magazine in Italy.

His fine art photographs have been included in a number of group and solo shows and are a part of the permanent collections of the Oakland Museum of Art and the Monterey Peninsula Museum of Art. Marco's recently published fine art book, The Spirit of Northern Italy, is a photographic journal of his 10-year project to look at family and heritage and how they influence the process of becoming an individual.

Marco's mentor and teacher was the award winning architectural and fine art photographer, Morley Baer who was instrumental in the development of Marco's approach and philosophy to photography. As an assistant to the Ansel Adams, Friends of Photography workshops Marco learned that sharing his skills and mentoring - in particular as a teacher and coach - is the only way to be complete as an artist and human being.

What participants have to say about our teachers and coaches...

E-mail Marco Zecchin - marco@marketing4artists.net

JD Savelli is a seasoned marketing executive with more than 15 years of experience in management and leadership with Fortune 500 companies. He is also the founder and principal of J.D. Savelli & Associates, a consulting company specialized in helping start up organizations create new businesses and enter new markets.

JD's international track record includes successfully managing sales, business development and marketing for technology companies. He has introduced award winning products, built and managed high performance teams and started and grown businesses to profitability through several channels. Prior to founding marketing for artists, JD was the Vice President of Marketing for Maxtor Corporation where he successfully introduced the award-winning OneTouch technology, doubling the size of the existing market. Prior to that, he led Quantum's pioneering effort into the Personal Video Recorder segment and enabled, with TiVo, a revolution in the way people watch television. As Regional Manager for Quantum, JD mentored a high performance sales team managing close to one billion dollars in revenue across 10 European countries.

JD holds an MBA from Wharton, majoring in Marketing. He also received a B.S. equivalent from the Hautes Ecoles Commerciales (HEC) in Paris. Through his professional career, JD has held several teacher tenures, teaching business to college students, at the undergraduate and graduate level. JD has also been a teacher for several seminars to international professionals with the European Institute of Management.

Through years of passionate discussions with Marco Zecchin, JD discovered there was a real opportunity to contribute his broad marketing expertise to the art world. Their friendly debates on art marketing are the foundation of their cooperation and led to a shared passion to teach artists and empower them to market their art. JD Savelli and Marco Zecchin are currently writing a book for artists based on their teaching on how to focus their creativity to get their art seen and sold.

What participants have to say about our teachers and coaches...

E-mail JD Savelli - jd@marketing4artists.net